Ok, before I even start ---you have to forgive my spelling and ranting. Sometimes I write before my brain can focus on the correct grammar or spelling. I am a woman of passion and believe in what I do daily. I live my passion which makes me even stronger in my belief system plus I have had some great mentors thru the years that made me see both sides. Besides that in this blog it is hard to spell check,I am still a novice even thru the last few months this blog has traveled through some major media outlets.
It's a dog eat dog world out there now in the advertising community. With sales reps making a real nuisance of themselves begging for the scraps of money lying around. One day they are telling us all that the price is what you see, then the next day , OH! we had a change of heart and we will accept what you offered. My husband had a good idea, how about we charge the reps -one commercial for every call we field on the same offer. Or repackaged package! (Don't take offense this is not everyone)Infoentertainment/ advertorial is now with the Business to Business publication out there. Maybe a smart move ! but most of us already thought it had happened. Give me a break! I will say Delta Style's concept has worked and they are getting very friendly with non-profits now, which is a good move. That supports the community and makes the economy stronger.
So what do us media buyers or sometimes media buyers do ! when we are promised one product and it changes. Such as the infoentainment advertorials 4 minutes of trible now becomes a 3 minute to 2 minute time frame. Much less time to try to make it sound more like a news story, even though a journalist worth their salt would never give the information out as so. The price is the same but now you get less time ! pencil it out !
Or how about booking a week long classified that now only runs for Wednesday thru Sunday not the whole week. Monday and Tuesday have been great readership for classifieds but now is not available but for much cheaper ! wrong you still pay the same price ! I know you get on line coverage, but some of the older demo still reads the paper daily and expects to be able to get info. So I can rant and rant such as try to cover yourself with a classified now made into a regular display ad and You MAY GET TURNED DOWN TO SPEND MONEY. Does this make a bit of sense? The sales reps could sell it but seems upstairs has other ideas. Let's have more meetings to tell you what you are doing wrong, and to brainwash you into our way of selling instead of giving them the tools to make a living. Get them out of the meetings and let them sell, that is what and who you hired not a clone. I don't want to lose our media here , the daily information is important but taking away the freedom to "give them money" for ads is up there in the dumb catagory. Let the street wise people sell, if they can and stop farming out territories to new hacks that do not have a clue, which is losing revenue. My control is-- only purchasing what works for a client at the price that makes it palatable. With tv so cheap now and the new way of producing commercials, the cost per thousand in tv is more impressions for your money . but I have ink in my veins and want to keep it there. I am one of those people that wakes up to the sound of the paper hitting my front yard and can't wait to read about local projects, good news and real people. Don't take away that pleasure! give us something ! not as much stock / filler off the wire stories that we read two days ago in USA today or saw on the cable news. The public wants to support local media! We want the same local anchors you touted to us as the greatest thing since sliced bread yesterday and that the clients bought into with their new ad purchases . If we wanted someone that mispronouces Ouachita and doesn't know the history of the market or the United States we can watch Foxx , CNN or MSNBC. We (public)want the reporters and editors to be on the street again interviewing and getting the flavor of the market not having to build their own pages and hunt for an easy story off the wire. If we have a wire story, make it one that can have a sidebar with a local quote or two . That would only take a few minutes to make the tie in. Getting out of the market to Las Vegas Nevada for 13 years was a wonderful experience, we used to laugh at how every national story had a local Vegas connection. They may have only slept in a bed at the hotel but the reporter would digg that out and twist it into something we could relate to. Our people here in northeast Louisiana know the same info as the person in Cleveland or Dallas and are trying to survive to make payroll but yet a retailer or Doctor or lawyer in some other town is quoted and made the expert. Support us! if you want our ad dollars to stay on the local broadcast and local papers. support us! Cable is very user friendly and cheap and is watched, so it gets my vote a lot- to stretch budgets and get awareness but I would rather keep the money on my local faces to keep them there than on the majors. So media look within yourselves to do the right thing let your reporters shine at what you hired them to do ! write , hunt down stories, tell the stories and be a mouthpiece for the public good. This town (s) is growing and has so much positive happening so why don't we be the leader and send our story out there over AP Wire, someone is doing that in the other markets they are getting their stories picked up. So enough of my rant, I will go back to working toward spending a "hell" a lot of money for my client list to reach the local public . Who should I purchase to help my client , because that is what I do ! get my clients the best exposure for their funds . I work hard daily and all hours to help! Won't you.